If you want to save money on your food shopping, you need to know how the shops get you to buy what they want, rather than what you want. Be aware of last minute temptations by the tills, and special offer deals too, as often you can be tempted by a money-off deal only to find that there is another cheaper option elsewhere, so always check what other deals are around you.
Most of the big supermarkets are now offering deals where you will get back the difference if you would have got your shopping more cheaply at one of its competitors. Tesco, for example, gives you a voucher for money off your next shop, while Sainsbury’s will actually take the difference off your bill – much better for those of us who forget to take the voucher back to claim the difference, or who do not shop again at Tesco before it expires.
Asda is taking this one step further, and if it is not 10% cheaper than either Sainsbury’s, Tesco or Morrisons, then it will give you the difference. To claim this though, you need to keep your receipt and go online, which can be a bit of a pfaff.
Alternatively, you can shop online directly with My Supermarket, which compares the cost of all the items you are choosing in real time across stores including Tesco, Sainsbury’s, Asda, Waitrose, Ocado and Aldi, and then allows you to simply checkout with the store that is the cheapest and you have the food delivered to your door. This saves a lot of hassle, and you are not trying to work through different deals and offers to get the money back.
Also, you can avoid temptation by shopping online, and then you only buy what you want, which will save you money.